Top Account-Based Marketing (ABM) Tools

Here’s a list of top Account-Based Marketing (ABM) tools along with their website links and brief descriptions:
















  1. HubSpot
    hubspot.com
    About: HubSpot provides a comprehensive CRM and marketing automation platform with tools for email marketing, content management, analytics, and social media, making it easier to implement ABM strategies effectively.

  2. Demandbase
    demandbase.com
    About: Demandbase specializes in ABM, offering tools for account identification, engagement, and analytics. It integrates with existing CRM systems to provide insights and enhance targeting efforts.

  3. Terminus
    terminus.com
    About: Terminus offers a multi-channel ABM platform that helps businesses target and engage accounts through various digital channels, providing robust analytics to measure campaign effectiveness.

  4. 6sense
    6sense.com
    About: 6sense leverages AI and big data to identify buyer intent signals, allowing marketers to prioritize accounts and tailor messaging based on insights into the customer journey.

  5. Marketo
    marketo.com
    About: Now part of Adobe, Marketo is a leading marketing automation tool that supports ABM through personalized marketing campaigns, lead nurturing, and detailed analytics.

  6. LinkedIn Sales Navigator
    linkedin.com/sales
    About: Sales Navigator is LinkedIn’s premium sales tool, allowing users to find and connect with key decision-makers in target accounts. It offers advanced search features and insights into account activity.

  7. Engagio (now part of Demandbase)
    demandbase.com/engagio
    About: Engagio provides a platform to coordinate marketing and sales efforts across accounts, focusing on account engagement and performance measurement, now integrated into Demandbase’s offerings.

  8. Pardot
    pardot.com
    About: Salesforce’s Pardot is a B2B marketing automation solution that helps businesses manage their leads and campaigns, offering tools for email marketing, lead scoring, and reporting to support ABM initiatives.

  9. Albacross
    albacross.com
    About: Albacross specializes in website visitor identification, allowing businesses to capture leads from anonymous visitors and target them based on their engagement with your site.

  10. Bombora
    bombora.com
    About: Bombora provides intent data that helps marketers identify which accounts are actively researching topics related to their products or services, enabling more effective targeting and engagement strategies.

These tools offer a range of features to support your ABM efforts, from lead identification to multi-channel engagement and analytics.

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